Good Afternoon All,
Below is the link to the KPMG report that was released yesterday highlighting the significant shifts happening with consumers supporting Canadian products. I would recommend taking a few minutes to read through the report. There are some interesting results. A couple that stand out:
- 93% of Canadians would like businesses to identify and promote their Canadian products
- 85% say that the current situation with the US has prompted them to support more local producers and companies
- 77% say they will buy Canadian products even if they cost more
There are other points in the report - so again, worth a read.
Susan